I started getting clients who were willing to pay me more for my expertise.īecoming an expert in your niche takes time and effort. Once I found my niche, I invested my time and energy into becoming an expert in that field. I asked myself three key questions: What writing do I like the best? Which writing pays the best? And what writing is in high demand? By answering these questions, I discovered that B2B SaaS was the perfect fit for me. That's why I decided to niche down to B2B SaaS. I later discovered that many clients out there were willing to pay me more if I was an expert in a niche. I had to constantly remember all the different types of audiences I was writing for, and it took me too much time to research each content piece.
I picked up projects in all sorts of niches, from eCommerce to golf, real estate to digital marketing, and even cryptocurrency.Īt first, it seemed like a great way to gain many clients in a short amount of time.īut soon enough, I found myself exhausted from trying to come up with content ideas for such a broad range of niches.
When I began my freelance writing journey, I thought being a generalist was the way to go.
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